It's all on you...

"Rights holders have been quick to point the finger, but slow to take a stand. Thus far, efforts to counter online piracy have largely centered on rights enforcement, in the realm of legal action, rather than protection. This isn't due to a lack of DRM solutions, but to the perception by rights holders that DRM is prohibitively expensive and largely ineffectual."

Regardless of one's copyright convictions, its stands to reason that rights holders should be more proactive in protecting their material. As the analysis reveals, the cease-and-desist provision has been implemented to the extreme. If the content in question is indeed as valuable as its rights holder(s) wish to suggest, then all available preventive measures must be observed. How can such individuals legitimately claim a breach of copyright when they have failed to establish that their content is worth protecting in the first place?